The Kiwanis Club of Santa Ana has an outstanding monthly bulletin. It's full of news, projects, planning, and sometimes even a column by Amazing Clint. Because it is such a good communicator I want to use it to start a converstation about membership. Churches, Service Clubs and other Non-profit charitible organizations have experienced membership problems recently. Their influence has gradually eroded and for some the result is not good. The reasons why this is happening are not crystal clear but there is one characteristic that appears common to the problem: A DECLINE IN RELEVANCE. Such organizations usually have dwindling but committed core of ageing members. As they get older they find it increasingly difficult to participate and contribute, and realize that their organization is not attracting new and younger members, and at some point they find themselves with a serious membership...
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